Point Zero, You Had Me at Curvy

If you’re a fan of mine you know that I’m a big fan of Point Zero Curvy. I discovered this affordable, casual brand last August through my boutique SexyPlus Clothing. I was over the moon excited to offer this line to my customers, and inevitably, I end of scoring a few pieces for myself.

This post features a great way to take basics, and layer them in seasonal ways.

Take a:

  • Chevron cami
  • Oversized cape
  • pair of leggings
  • and some booties

and you have a comfortable, cozy-up, movie-watching outfit. But these pieces can give you way more mileage. The cape, for instance, is a great piece to keep at work for those chilly days, and the cami is a light weight piece that can be paired with all those black or solid cardis and jackets most of us already have.

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The faux leather detailing on the cape gives it a touch of urban edge and ups the style factor, as is the case with most Point Zero designs.

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The cami is long enough to wear with leggings and I love it’s slight asymmetrical hemline.

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I chose burgundy leggings for this look but it would have worked fabulously with black ones, or with jeans.

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This is a comfy, but not “bummy” weekend casual look.

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The adorable booties are from Ardene – that’s right, the accessories super chain. They have great footwear in regular sizes so for me, even though I’m plus size in the body, my feet a regular so I can actually enjoy cute pieces from this store. And they were on sale for $20. No brainer, right?

For the jewelry, I could have gone with either a round necklace to complement the neckline of the cami, or a long pendant which is what I chose. I borrowed it from my blogger buddy Lisa, and it’s from Lane Bryant. They’re a US chain of stores that offer plus size clothing, footwear and accessories.

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So tell me, what does your “casual” look like? Do you default to the trusted yoga pants or do you still put the effort in coordinating like you would for the office? Sometimes it feels good to put some effort into your casual looks and it can entirely change how you approach each day.

Special thanks to Lisa of the blog Mustangsallytwo for taking these pics for me.

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Cape by Point Zero Curvy – sold out

Chevron Cami by Point Zero Curvy – available in store at SexyPlus Clothing

Leggings – sold out, similar here by Charlotte Russe

Necklace by Lane Bryant

Booties by Ardene – may be available in store, similar online options here


 

Copyright SassyPlus 2016 – All rights reserved.

 

Ode to a Dream

This is a very special post, because it’s dedicated to my dream, and the choices I’ve made to live a life of independence, passion and happiness, surrounded by as many pretty pink girly things as I want. It’s about this dress, that I purchased six years ago, and how it inspired me to create what is known today as SexyPlus Clothing.

Stefanie Augusteijn SexyPlus Clothing

In 2008, I was laid off from a 10-year marketing management job with Wells Fargo. I had loved it, and learned a lot. At 25, when I started, it was pretty cool having my own desk, business cards, and “Creative Specialist” title. I had been dreaming about opening a plus size clothing store for years though, because of my own frustration as a consumer at not being able to find the clothing that would enable me to express the many sides of my dynamic, womanly self. So when I was laid off, I had to jump at the chance before it passed me by. I did not want to find myself another 10 years down the road regretting it.

So even as I interviewed for similar roles in the corporate world, and even when I was offered a well paying position with a competitor, I decided to let go of my comfortable salaried lifestyle and take a risk.

In 2009, I registered my business and went to New York in search of suppliers and manufacturers. I knew nothing of the fashion industry from a business perspective nor did I know the complexities and costs of importing, designing, and operating a retail boutique. But, little by little, through perseverance and passion, and the entirety of my savings I might add, I found suppliers, trade shows, resources, and people who helped me get started. As I pondered a name and brand for new business, I came upon this dress at Reitman’s, in the plus section (which at the time was one of the only alternatives to the major plus size chains and numerous other plus size stores we have today).

Stefanie Augusteijn SexyPlus Clothing

It made me feel, well, you guessed it, sexy plus.

And the color combination, to me, couldn’t be more enchanting, feminine, provocative, and beautifully contrasted. Pink, orange, black and white. And voila, SexyPlus’ brand personality was born.

Stefanie Augusteijn SexyPlus Clothing

SexyPlusClothing Logo

I quickly had someone build the website, and started selling clothing from my apartment.

Stefanie Augusteijn SexyPlus Clothing 2009

Below, speaking at my launch party in 2009.

Stefanie Augusteijn SexyPlus Clothing 2009 Speech

Jeans hung in the windows instead of curtains, and my bedroom was transformed into a show room. After trying a few different retail partnerships, I opened my very own boutique in downtown Toronto on Yonge street. The rent was KILLER.

Shown below, wearing the same “SexyPlus” dress in 2009 outside my Yonge street location.

Stefanie Augusteijn SexyPlus Clothing Yonge street

Three years later, I moved the store to Mississauga, in an industrial unit, where the rent was substantially cheaper, allowing me to have a bit of financial breathing room.

Stefanie Augusteijn SexyPlus Clothing

Uh, industrial, you may say? Well, you ain’t seen nothing sweetheart if you haven’t seen THIS industrial unit.

With a 14-foot beveled ceiling, an antique stone pillar fireplace, the most enchanting fitting rooms, and a washroom so pretty it makes you wanna visit even if you don’t have to “go”.

SexyPlus Clothing boutique mississauga ontario canada

SexyPlus Clothing boutique mississauga ontario canada

SexyPlus Clothing boutique mississauga ontario canada

So today, after six years of working hard, living the life I want, a sassy new hair-do, and connecting with amazing women from all walks of life, I wore my “SexyPlus” dress… and I feel a renewed sense of commitment, gratitude and love for my favorite-little-amazing-super-special-plus-size-clothing-boutique ever!!!

Stefanie Augusteijn SexyPlus Clothing

Stefanie Augusteijn SexyPlus Clothing

Thank you to the hundreds of beautiful women who have shopped, referred, worn, styled and loved SexyPlus Clothing. I bow to you in honor.

Stefanie


Photos by me and my remote!


Copyright SassyPlus 2015 – All rights reserved.