About a year ago I discovered this new curve-hugging, head-turning clothing brand called Rue 107. Their Instagram album had me hypnotized with vibrant patterns, bold cuts and confident curves flaunting their stuff.
I clicked over to their website and saw that they had a wholesale program and promptly submitted my application to offer the line at my boutique, SexyPlus Clothing. Weeks passed, and months turned into a year before I finally heard back from them. They had revamped their wholesale program and were ready to consider SexyPlus as an approved retailer. I was ecstatic!
After carefully evaluating my company, they agreed that Rue 107 would be a perfect addition to my collection and approved SexyPlus Clothing as the FIRST and ONLY boutique in Canada to offer the line. I was thrilled! You see, I’ve always offered unique cocktail dresses, club wear and lingerie, and recently introduced the Point Zero Curvy / Affordable Casual Collection at SexyPlus, but felt that I was still missing this segment of fashion-forward, rule-breaking styles with a unique urban retro flair. Rue 107 was the answer.
But I wanted to introduce the line with a splash, and Annika of the blog The Stylish Reid immediately came to mind because to me, her style epitomizes urban retro flair and how fabulous confidence can look. She has styled many outstanding looks featuring vintage pieces with modern accessories and when I reached out to her, well, she jumped at the opportunity to collaborate. As a long time client of SexyPlus Clothing, Annika strives to support women as well as local independent businesses whenever she can, so this was a natural fit.
We got together, note pads and smart phones in hand to plan our new collaboration and that’s how “Stylish. Sexy. Rue.” was born.
I asked Annika to select and style 4 pieces from their current line. She chose the Breana, the Sylvie and the Vicky bodycon ruffle off-shoulder dresses, and the super daring Miss Rose bodysuit. We then set a date for a downtown Toronto photoshoot and met with plus size models Sarah Taylor, Caterina Moda and Kristina Samuels on Dec 12.
With a 9am start time, we met with our makeup artist Michelle (who found us on Instagram the night before), and she set out to beautify our gorgeous crew.
Michelle was professional, easy to work with, and super talented. She allowed each model to personalize some aspects of their look while keeping in line with our overall fierce, feminine glam theme.
Annika styled each look perfectly. She chose accessories and footwear for each model, and herself, to bring our vision to life. Her theme was “Sex and the City” meets urban curvy babes.
Featured below, Sarah wearing the Sylvie dress, Annika wearing the Breana dress, Kristina wearing the Vicky dress and Caterina wearing the Miss Rose Bodysuit.
Even though it was super chilly that day, and there was a lot of relocating, the models, Annika and our photographer Elliot were absolute troopers in bracing the cold and maintaining great attitudes throughout the long and exhausting day. Hey, modeling ain’t easy and a good photographer sometimes has to get on the ground. Annika recaps the project from her perspective on her blog here.
The final result was pure magic. To see how it all came together in these amazing images was so gratifying.
Each person brought something special to the project – their skill, but also their heart, and for that I am truly grateful. It reminds me that I chose the right profession, and that despite ups and downs which are an unfortunate but natural part of small business, I love what I do. I mean, working with bloggers and models, coordinating fashion photo shoots, and reminding hundreds of women each day that their curves are beautiful…? I’m a lucky girl.
The final component to bring this project full circle was a meet & greet, or ‘Shop & Sip’ event at SexyPlus Clothing where customers were invited to come and try the new line, be styled by Annika, and enjoy a girls night of shopping and champagne. On Jan 3, we did just that, and what a wonderful evening it was.
Our campaign models came out and tried on different Rue 107 styles alongside our customers.
Caterina and Annika did a switcheroo, trying on each others’ styles.
Shoppers enjoyed champagne & treats…
And tried on something new…
The best part was the positive energy and support that was felt throughout this entire project, and during our special soirée.
So, from the bottom of my heart, I thank the contributors, customers, models, Rue 107 and especially Annika who brought her creativity and professionalism to this project.
Annika will be selecting the Spring Rue 107 Collection for SexyPlus Clothing boutique so stay tuned for the next chapter in bringing more selection and exciting plus size fashion to Canada.
SexyPlus Clothing Website
The Stylish Reid Blog
Model Sarah Taylor
Model Caterina Moda
Model Kristina Samuels
Makeup Artist MillionaireMakeup
Photography Elliot Parrott
Cupcakes Gigi Bakes
Blog feature by The Curvy Fashionista
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